A national consumer education initiative by the Pilates Association Australia
In a landscape full of mixed messages, trends, and misinformation, we’re here to bring clarity, confidence, and a unified voice to what Pilates truly represents.
What problems does the Why Pilates? Podcast address?
- Market messaging and social media are confusing consumers about what Pilates is
- The delineation between Fitness trends and Pilates methods of movement is unclear
- The public’s experience and understanding of Pilates is mixed
- They don’t know how to discern quality Pilates instruction
- There is a loss of consumer trust and retention
- The reputation of Pilates in general is becoming mixed and confused
Who is the Why Pilates? podcast for?
The Why Pilates? Podcast is aimed primarily at everyday consumers and prospective clients, with the goal of educating them about real Pilates and guiding them toward qualified PAA instructors.
It simultaneously supports members and the profession by lifting the standard and clarifying the message in the market.
Possible audiences:
General consumers interested in Pilates, especially those who:
- Are confused by mixed messages in the marketplace
- Want to understand what authentic Pilates is
- Are seeking trustworthy, professional instruction
- Have had varying or unclear experiences and want to know how to choose the right teacher
Potential new students who haven’t yet tried Pilates, particularly those who:
- Have heard of Pilates and don’t know where to start
- Are influenced by social media fitness trends
- Are looking for safe, effective, quality movement options
Pilates professionals and PAA members, who benefit from:
- A stronger industry reputation
- Public education that drives higher-quality clients to their studios
- Increased recognition of formal qualifications and best practice
What content will be shared in the Why Pilates? podcast?
The Why Pilates? podcast will feature expert interviews, real Pilates success stories, and practical tips that educate, inspire, and guide listeners in understanding the value of quality Pilates instruction.
How will PAA members benefit?
For PAA members, this podcast is more than content—it’s a powerful resource that:
- You can share in your own marketing
- Increases demand for PAA-qualified teachers
- Raises the profile of safe, high-quality instruction
- Builds trust and strengthens the reputation of the Pilates industry
- Creates referral opportunities through shared success stories
- Supports a consistent and unified message in the marketplace
We’re proud to champion the importance of quality Pilates and invite you to help us as we elevate the profession together.
Your advocacy is crucial to ensure our collective success. Please help us increase awareness of the Why Pilates? Podcast and inspire your clients and networks to learn from qualified teachers by discussing and sharing it with them.
Do you have a success story to share or want to contribute? Reach out to find out more: info@pilates.org.au
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