With the change of name of our organisation to Pilates Association Australia, we have been working on designs for rebranding.
This is our new logo:
The intention of the design is to indicate strength and represent that we are the peak body for Pilates. The image below illustrates how this concept inspired our new logo icon, which also incorporates the PA of Pilates Association.
We also have a secondary logo that will be used for social media and similar marketing:
The new name has been registered and we are required to begin using Pilates Association Australia as quickly as possible, so you will begin to see changes to invoices and official documentation soon. The branding, on the other hand, can be rolled out over time.
As we have started the preparatory work to migrate to our new member management system, which also incorporates a revamp of our website, we have a huge workload ahead for the next six months. The rebranding will be incorporated in this work to ensure we are efficiently integrating the changes.
We will be providing more information in the coming weeks and months as to the use of the logo and new branding requirements for members and partners of the PAA.